Innovation Challenge

Rethink the use of audio-visual content in sports

Katie, an American college student, is a basketball fan and fantasy sports enthusiast. She loves to watch live streams of professional basketball games as she assesses the performance of the players; especially those she’s selected for her fantasy team’s roster. Unfortunately, the games are often played at the same time. Although she has a TV with a “picture-in-picture” feature, she is limited to a maximum of two screens. She’s also usually not at home so tends to view the streams on her mobile phone or tablet.

Naturally, Katie would like to choose what she wants to watch and display it all on one screen. For her, watching more than one match at the same time is better because she feels more involved and better informed.

Think about a solution that not only covers Katie’s needs but offers her even more.

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