Innovation Challenge

Find new ways for social interaction based on sports content

Tom, a 27-year-old Trondheim native, is a massive NFL fan. He’s planning to have a midnight party in his flat and watch the Super Bowl with his friends. He’d rather do this than go to a bar. Tom enjoys tweeting about football games while watching them live – he loves seeing what others think but also to show off his football knowledge and his ability to analyse the game. Tom is already well known for his parties and his friends love to be entertained by his knowledge and hospitality. Tom doesn’t want to disappoint his friends, so he’s looking for something special to surprise them with!

Based on the lifestyle and preferences of Tom, what solution can you create for him?

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