Innovation Challenge

Boost excitement

Joe is a 21-year-old student who’s also a sports fan and punter who frequently places bets; mainly when there’s a big match or when his favourite team plays! From time to time Joe places bets on bookmakers’ webpages but mostly uses bookmaker apps on his mobile.

Joe keeps track of all his bets, including wins and losses, and really enjoys betting. However, betting on the same events has begun to bore Joe and he’d love to experience something new – especially as there haven´t been many changes in sports betting in the past couple of years.

Put simply, today’s wide range of different betting markets doesn’t provide the enjoyment Joe is looking for.

Looking at the current landscape, what invention could make the betting experience for frequent bettors like Joe even more exciting?

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