Innovation Challenge


Millions of people routinely place bets on sports events. And with the recent legalization of gambling in many American states, sports betting is set to get a major boost.

This is a massive opportunity for someone with the right idea! Especially because the last big innovation in sports betting – placing live bets during an event – was a good 10 years ago!

Develop the next big thing in sports betting!

Some advice:

  • Sportradar only provides services to bookmakers. We do not directly offer bets to punters.
  • Ideas for new bets are not considered innovations in the Innovation Challenge. Their impact on a bookmaker’s business is not significant.
  • Challenges that bookmakers are currently facing includes how to:
    • Turn sports fans who have never placed a bet into new (and loyal) punters
    • Encourage existing customers to place more bets
    • Enhance the social acceptance of sports betting.

For more inspiration, check out our Odds Comparison API (here) and our betting SDK (here).

Looking for more information about sports betting? Then watch these videos for an overview of sports betting and Sportradar services under its brand for the betting industry, Betradar.

Click on the buttons below, and also read our introductions to other sports data markets.

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